This morning I read a headline right here on my computer screen. It told me that there has been an unveiling — an unveiling, dear reader! — of a luxury jam product. I am not making that up.
Now setting aside what passes as a headline these days, let’s examine the notion of a luxury jam product. What’s the difference between a luxury jam and a luxury jam product? And what’s the difference between the jam in my refrigerator, which, at today’s inflated price, most certainly passes as a luxury, and something called a luxury jam product? I mean besides the obvious: the name on the label.
Suppose I unveiled Oddment’s Luxury Jam. Would the line of buyers stretch around the block? What if I paired it with Oddment’s Designer Bread? And how much more could I sell if I included a Going Out Of Business sign?
Back in the day, “luxury jam” was the stuff in the fruit cellar that hadn’t rotted in its Mason jar.
So, yet again, do I sip my morning coffee in a state of utter bewilderment.
Oddments 